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Ace India shooter Heena Sidhu in anti-hunting campaign

Times of India, Delhi, 22nd July 2014

She's headed to the Commonwealth Games (which begins on July 23 in Glasgow), where she hopes to take home yet another gold medal, but there's one thing Heena Sidhu will never use her record-setting pistol skills for — to hunt and kill animals.

That's why Sidhu - the first Indian pistol shooter to be ranked number one in the world - was eager to team up with People for the Ethical Treatment of Animals (PETA) India for a brand-new ad campaign that shows her holding her pistol and taking a self-portrait with her phone below the words "Shoot Selfies, Not Animals: Say NO to Hunting". The campaign was shot by ace photographer Gaurav Sawn with hair and make-up by Rohini Foregard.


Sidhu also sat down with PETA for a video interview to talk about the cruelty of hunting animals.

"Hunting is the epitome of cruelty towards the animals, and we should take every measure to stop hunting. Animals like tigers and leopards and rhinos and elephants have been shot and hunted and poached for their skins and their horns,'' Sidhu said. "If anybody spots someone hunting an animal, the first thing to do would be to report them to the police to take every measure possible to stop them from hunting," she further added.

The Indian Wildlife Protection Act, 1972, prohibits hunting wild animals, but some people still shoot them under the guise of "sport" or to sell the skin, bones, claws, meat, horns and tusks of tigers, rhinoceroses, elephants and other animals on the black market. Hunters may also kill animals outside India. Research shows that 60 per cent of animals who are shot flee into the woods to die slowly and painfully from blood loss, gangrene, dehydration or starvation. Mother animals who are killed leave behind helpless orphaned babies, who starve to death or are eaten by predators.